Swipely Raises $12M To Plug Marketing Tools Into Retail Payment Systems

"Payment marketing" startup Swipely is announcing that it has raised $12 million in Series B funding. Although founder and CEO Angus Davis (who founded TellMe, which was acquired by Microsoft) said that he's focused on "looking forward to the future," it's worth noting that this is the first round that Swipely has raised since the company moved on from allowing users to share credit card purchases with friends to its current focus on payments, marketing, and loyalty. He did say that the company was able to sustain itself for three years on its $7.5 million Series A because it spent the money "judiciously," and because it was bringing in significant revenue.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Ca2kQzfiVWI/

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